Also means
retailer
Usage Note
Negoziante can be masculine or feminine (il/la negoziante). It refers to the owner or operator of a retail shop, whereas commerciante is broader (any trader). The plural i negozianti is common in discussions of small business. Do not confuse with negoziatore (negotiator).
Examples
"Il negoziante ha abbassato i prezzi."
Natural Translation
The shopkeeper lowered the prices.

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