Also means
theatre programme; playbill
Usage Note
Cartellone has two main uses: in advertising it is a large billboard or hoarding, while in theatre it denotes the season programme or playbill (il cartellone della stagione). The idiom essere in cartellone means a show is currently running. Its augmentative suffix -one signals large size relative to the base cartello (sign/placard).
Examples
"Lo spettacolo è in cartellone fino a marzo."
Natural Translation
The show is on the playbill until March.
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