Also means
charisma
Usage Note
Charme is a French loanword used in Italian to denote an elegant, sophisticated attractiveness that fascino (its native near-synonym) sometimes lacks in connotation. It is invariable: il charme, il suo charme. It is masculine and never pluralised in normal usage. Mostly found in fashion, lifestyle, and advertising writing.
Examples
"Quell'attore ha un charme irresistibile."
Natural Translation
That actor has an irresistible charm.

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