Also means
against the grain
Usage Note
Controtendenza is used in economics, fashion, and politics to describe a movement or behaviour that goes against the prevailing trend. It frequently appears in the phrase andare in controtendenza (to go against the trend). As a compound formed with contro-, it is invariable in the sense that the plural controtendenze is regular.
Examples
"La sua scelta va in controtendenza rispetto al mercato."
Natural Translation
His choice goes against the market trend.
Related Words
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