Usage Note
Rietichettatura is a technical/commercial term for the act of relabelling a product — changing its label, often for rebranding or regulatory compliance. It is formed from ri- (re-) + etichettatura (labelling, from etichetta, label). The plural is regular: le rietichettature.
Examples
"La rietichettatura del prodotto è costata cara."
Natural Translation
The relabelling of the product was costly.

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