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sensibilizzazione

awareness-raising

noun sen-see-bee-leed-dzah-TSYOH-neh Rare
Communication Media

Also means

sensitization

Usage Note

Sensibilizzazione refers to campaigns or efforts to raise public awareness about a social, health, or environmental issue: campagna di sensibilizzazione (awareness campaign). The verb is sensibilizzare (to raise awareness, to sensitize). In a physiological sense it can also mean sensitization (an increased reaction to a stimulus), though the awareness-raising meaning is far more common in public discourse.

Examples

"La campagna di sensibilizzazione ha avuto successo."

Natural Translation

The awareness campaign was successful.

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