sponsorizzazione

sponsorship

noun spon-soh-reed-DZAH-tsyoh-neh Rare

Origin: From English 'sponsor', adapted into Italian.

Usage Note

Sponsorizzazione is always feminine: la sponsorizzazione tecnica (technical sponsorship), accordo di sponsorizzazione (sponsorship deal). The related verb is sponsorizzare and the agent noun is sponsor (m/f, invariable loanword). In Italian sports and cultural law, sponsorizzazione is a legally defined form of commercial agreement distinct from mecenatismo (patronage) and pubblicità (advertising).

Examples

"La squadra ha ottenuto una nuova sponsorizzazione."

Natural Translation

The team secured a new sponsorship.

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