youth

noun yooth Rare

Origin: English loanword.

Usage Note

Youth is used in Italian as an English loanword in commercial, fashion, and cultural contexts (cultura youth, mercato youth). It is invariable and masculine when used as a modifier. The native Italian equivalents are gioventù (youth as a life stage) or giovani (young people).

Examples

"Il brand punta al mercato youth."

Natural Translation

The brand targets the youth market.

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