Also means
to conceive
Usage Note
Ideare means to think up or devise a plan, concept, or creative work (ideare un progetto, ideare una campagna pubblicitaria). It is a first-conjugation verb and takes avere as auxiliary. It is more specific than pensare — it implies originating an idea, not merely having a thought.
Examples
"Ha ideato un piano ingegnoso."
Natural Translation
He devised an ingenious plan.

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