massificazione

massification; homogenization

noun mahs-see-fee-kah-TSYOH-neh Rare

Usage Note

Massificazione describes the process by which culture, education, or consumption becomes standardized and directed at the masses, often with a negative connotation implying loss of individuality: la massificazione della cultura (the homogenization of culture). Plural: le massificazioni.

Examples

"La televisione ha accelerato la massificazione dei gusti."

Natural Translation

Television has accelerated the homogenization of tastes.

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