passaparola

word of mouth

noun pahs-sah-pah-ROH-lah Rare

Usage Note

Passaparola is an invariable compound noun (passa + parola = pass the word). It is always singular in form — 'il passaparola' — and describes news or recommendations spread informally from person to person. Widely used in marketing: 'grazie al passaparola' (thanks to word of mouth).

Examples

"La notizia si è diffusa grazie al passaparola."

Natural Translation

The news spread thanks to word of mouth.

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