slogan

noun ZLOH-gahn Rare

Origin: From Scottish Gaelic 'sluagh-ghairm' (battle cry).

Also means

catchphrase

Usage Note

Slogan is an invariable masculine noun borrowed from English — its plural is identical: gli slogan. It is used in advertising and political contexts just as in English. Because it ends in a consonant cluster unusual in Italian, it does not take a regular Italian plural suffix.

Examples

"Lo slogan della campagna era molto efficace."

Natural Translation

The campaign slogan was very effective.

Free starter pack

Building your Italian vocabulary?

Get the 100 most common Italian words as a free PDF — one email, no spam.

Related Words

Explore Italian by topic

ItalianNow

Italian Diminutives: -ino, -etto, -one Explained

Italian diminutives like -ino, -etto, and -one signal size, affection, or contempt. Learn to read the feeling, dodge gender flips, and spot false diminutives.

June 9, 2026 6 min read

ItalianNow

Italian Hand Gestures: Meanings & When to Use

Italian hand gestures decoded: what the pinched fingers, cheek screw, and chin flick mean, which ones are safe to use, and the one gesture to never make.

June 5, 2026 6 min read

ItalianNow

Italian Prepositions: A, In, Di, Da, Su Made Simple

Cities take a, countries take in, origin is di, agents are da. Master the five Italian prepositions a, in, di, da, su and their contractions fast.

June 5, 2026 6 min read

ItalianNow

Italian Dialects vs Standard Italian: A Guide

Standard Italian works everywhere, so relax: this three-layer guide to Italian dialects vs standard Italian shows what to ignore and what to notice.

June 9, 2026 6 min read