unfolloware
to unfollow (on social media)
verb oon-fol-loh-WAH-reh Rare
Origin: From English 'to unfollow'.
Usage Note
Unfolloware is a direct English borrowing adapted to Italian morphology as a regular -are verb: unfollowo, hai unfollowato, etc. It takes avere as its auxiliary. It is used exclusively in the context of social media platforms. A more Italian-sounding alternative sometimes used is smettere di seguire ('to stop following'), but unfolloware dominates in informal digital speech among younger Italians.
Examples
"Mi ha unfollowato su Instagram senza motivo."
Natural Translation
She unfollowed me on Instagram for no reason.
Literal Translation
Me she-has unfollowed on Instagram without reason.
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