unfolloware

to unfollow (on social media)

verb oon-fol-loh-WAH-reh Rare

Origin: From English 'to unfollow'.

Usage Note

Unfolloware is a direct English borrowing adapted to Italian morphology as a regular -are verb: unfollowo, hai unfollowato, etc. It takes avere as its auxiliary. It is used exclusively in the context of social media platforms. A more Italian-sounding alternative sometimes used is smettere di seguire ('to stop following'), but unfolloware dominates in informal digital speech among younger Italians.

Examples

"Mi ha unfollowato su Instagram senza motivo."

Natural Translation

She unfollowed me on Instagram for no reason.

Literal Translation

Me she-has unfollowed on Instagram without reason.

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