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marketing

marketing

noun MAR-keh-ting Rare

Origin: English marketing

Usage Note

Marketing is an unchanged English loanword in Italian, fully adopted into business and everyday language. It is invariable (no Italian plural form) and always masculine: il marketing, i piani di marketing. The stress follows the English pattern. The field is sometimes called commercializzazione in formal or bureaucratic Italian, but marketing is overwhelmingly preferred in practice.

Examples

"Lavora nel settore del marketing digitale."

Natural Translation

She works in the digital marketing sector.

Literal Translation

She-works in-the sector of-the marketing digital.

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