valorizzare

to enhance

verb vah-loh-reet-TSAH-reh Less Common

Also means

to promote the value of

Usage Note

Valorizzare means 'to bring out the best in, to add value to, to showcase' — valorizzare il territorio ('to develop/promote the local area'), valorizzare le competenze ('to make the most of skills'). It has a positive connotation and is common in institutional and marketing language. It takes avere.

Examples

"Bisogna valorizzare i prodotti locali."

Natural Translation

We must promote local products.

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